Hi Everyone! We're not going to bring this question up in class because we found out last semester that it is a good way to use time very ineffectively. We don't want to distract ourselves from the more important task at hand--making the magazine. But, because I still think it's a valid question, I'm posting it here. If you have an idea, you're welcome to contribute.
Insight is a fine name. It makes the magazine sound like an official publication, which is a good thing. However, have you noticed how many other Insight-like magazines there are around BYU? The Maxwell Institute publishes Insights, a newsletter. The MOA's magazine is called Insite. The English department's literary journal is called Inscape, and I'm sure some of your friends think you're working for them.
Changing the name from Insight to something else will help us become a more recognizable, more interesting brand. But the question is, of course, what to switch to. Maybe you can help us here. We've discussed a lot of names ranging from Maeser's Edge to H magazine to Etc. to Resonance without finding that seems to fit us perfectly.
Maybe the verdict should be to stick with Insight and create a brand behind the name, so that people will recognize it. But maybe we should change it to something better--do you have a great idea?
I lean toward a name change, but I don't have any good suggestions yet. "Insight" feels stable but dry, plausible but not applaudable.
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